Last updated on 01 Jun 2026
Last updated: June 2026
Analytic Call Tracking (“Analytic Call Tracking,” “we,” “us,” or “our”) provides inbound call-tracking, recording, messaging, and analytics software (the “Service”). This Privacy Policy explains how we collect, use, share, and protect information when you use the Service, including information about phone calls and text messages routed through tracking numbers you provision.
By using the Service, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Service.
This policy applies to two groups:
2.1. Account Information. When you create an account, we collect information such as your name, business name, email address, phone number, and billing details.
2.2. Call and Message Data. When a call or text is routed through a tracking number, we may collect the caller’s phone number, the dialed number, date, time, duration, geographic location derived from the number, device and carrier information, and — where enabled by the customer — call recordings, voicemail, transcriptions, and the content of text messages.
2.3. Marketing and Attribution Data. To connect calls to marketing activity, we may collect referring URLs, landing pages, campaign and keyword identifiers, cookies and similar identifiers, IP addresses, and other data passed to us through dynamic number insertion or integrations.
2.4. Usage Data. We collect information about how you interact with the Service, including log data, feature usage, and diagnostic information.
3.1. To provide, operate, maintain, and improve the Service, including routing calls, recording conversations, and generating reports and analytics.
3.2. To attribute calls and messages to marketing sources, campaigns, and keywords on behalf of our customers.
3.3. To communicate with customers about their accounts, billing, support requests, and important Service updates.
3.4. To detect, prevent, and address fraud, abuse, spam, and security or technical issues.
3.5. To comply with legal obligations and enforce our agreements.
4.1. The Service enables customers to record calls and capture text messages. Call recording and monitoring laws vary by jurisdiction, and some require the consent of one or all parties.
4.2. Customers are responsible for configuring greetings, whispers, and disclosures and for obtaining any consent required by applicable law before recording or monitoring calls or messages. We provide tools (such as call whisper and greeting features) to help, but the obligation to comply rests with the customer.
5.1. With customers. Call, message, and attribution data is made available to the customer who provisioned the relevant tracking number.
5.2. Service providers. We share information with vendors who help us operate the Service — including telecommunications carriers (such as our voice and messaging provider), cloud hosting, payment processors, and analytics providers — under contractual confidentiality and data-protection obligations.
5.3. Integrations. When a customer connects a third-party service (for example, Google Ads, Microsoft Ads, or Zapier), we share data with that service at the customer’s direction.
5.4. Legal and safety. We may disclose information when required by law, subpoena, or legal process, or to protect the rights, property, or safety of Analytic Call Tracking, our customers, or others.
5.5. Business transfers. Information may be transferred as part of a merger, acquisition, financing, or sale of assets.
5.6. We do not sell personal information for monetary consideration.
We retain account and call data for as long as a customer’s account is active and as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Customers can configure call-history retention within their plan limits, and may request deletion of specific records subject to legal and operational constraints.
We implement administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, and alteration. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Depending on your location, you may have rights to access, correct, delete, or port your personal information, or to object to or restrict certain processing. Because much caller data is processed on behalf of our customers, requests from callers may be directed to the relevant customer. To exercise a right, contact us using the details below.
We may process and store information in countries other than the one in which it was collected. Where required, we use appropriate safeguards for cross-border transfers.
The Service is not directed to children under 13 (or the minimum age in your jurisdiction), and we do not knowingly collect personal information from them.
We may update this Privacy Policy from time to time. We will revise the “Last updated” date above and, where appropriate, provide additional notice.
If you have questions, concerns, or requests regarding this Privacy Policy, please reach out through our Support Center.